In those days,Owning a car was seen as a status symbol. Moreover, in the days of license raj, it was very difficult to own a car at one's wish. So many legal formalities had to be furnished. But, the situation has changed after the liberalisation. Many foreign manufacturers have set up their plants in India as a result,many variants are dotting the Indian roads.
Just imagine the situation of 1950's when there were only 2 or 3 manufacturers. One among them was THE GREAT AMBASSADOR which still going great guns in spite of the trendy cars that hit the market every year.
The ambassador is the symbol of Indian Bureaucracy. All our MLA's ,MP's, MINISTERS, GOVERNORS, use the ambassador cars.
This car was introduced in1957 based on the license from Morris Oxford , London. This car is ideal for Indian conditions no matter what the road conditions are Even the engineers from GM were amazed at the "success"of this car for several decades. The plant was originally commissioned at port orkha Gujarat, later shifted to uttapara, West Bengal.(The shifting of nano project was seen as a sweet revenge of Gujarat government to the West Bengal Government) This car is manufactured by the Hindustan Motors. The company had manufactured contessa, trekker and pusphak but the only one ambassador remain the darling of the Indian mass.
Of course, the market for amby(as it is fondly called) is dwindling the company has pruned its monthly production. In the western region,particularly mumbai, one could see premier padmimi as taxis but in the city of joy it is the amby used as taxis. The company and the taxi union have an understanding for the extension of financial assistance to the taxi drivers.
In sum, one could say what ferrari is to italy likewise, our amby is to india in the automobile sector.
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