A group of Management experts were holding a meeting about customer relations. During the meeting they had deviated a little bit from the core subject . They were discussing about "give and take respect" policy. One speaker said "its all how you reciprocate to the situation. In case, the opponent was abrasive in his/her approach don't be submissive give out the same proportionate treatment to him/her. Because if you behave "obediently" the opponent would have a feeling as if you have no other option but to remain his/her stooge.In order to dispel that mindset, give an equal treatment. In other words, as they say in cricket parlance, play every ball on its merits.
Remember, this is a dog eats dog world no sympathy for anyone. In many a time, our frankness is taken as a sign of our weakness.