substitute comes handy

In this competitive world,it is very difficult to "capture" the market share . Hence, one has to devise a plan B while finalizing plan A . One twist is enough to rupture the whole process . Even though you might've "inked" the deal (party under plan A)what sort of guarantee one could give to this type of agreement.

Either party may 'by-pass' the agreement before the actual execution of the plan.It is always advisable to continue a sort of "negotiation " with other party (whom we refer as plan B). It is not necessary to have a direct communication which could be done by our subordinates.

Ultimately, our priority is simply defined i.e. the entire process is meant for self interest . No matter with whom our 'deal' is completed. As long as we do transaction safely.