The people's mind do not remain same. It changes rapidly. The present day market is so complex unless you keep the pulse of the market it is not easy to stay on the market.Nowadays, in many a household the child plays the ultimate Decider role in purchasing gadgets. The digital age child knows better than the child of two decades ago. With the exposure to outer world the child's mind is bombarded with a lots of informations. As a result, the marketing strategists are targetting the child in their promotions campaigns. Be it insurances, refrigerators, soft drinks or any other FMCG'S items the ad cannot be made without factoring in child phenomenon.
No Longer the customer cannot be taken for granted because he can switch over to similar other products with offers more facilities. Brand loyalty is the word of bygone era. It makes the R&D department personnel on tenterhooks then ever before.Every now and then, they are expected to come with innovative products otherwise, their market pie will be eaten away by their competitors.
When it comes to research the following things have to be kept in mind. Their religion, income eating habits etc.. One cannot negate any inputs just like that... A proper and dedicated efforts/endeavours would provide a very helpful insights into the minds of the customers.. That's why marketing is not a CHILD'S PLAY....
