The youngsters love two wheelers. Keeping it in mind the bike manufacturers target them intensively. Whenever there is a launch of new model the marketing team would conduct the roadshows to enthral the youngsters.
In the roadshow, they use the bike for test riding purposes. Different youngsters use this bike to get a "feel" of the bike. Every day, after the roadshow these bikes get water wash, screws tightened and present it to the audience as a brand new bike. Because of its performance, backed by the powerful ad blitz on the media, the other bikes in the showroom will get sold out.
Then the time will come for selling this road show bike to settle with the permanent "owner". Now, the question is how the bike will be projected to the "prospective" buyer ? Can we say that this bike is a brand new one? or shall we hide its past i.e. it was used in the roadshow. If we divulge it,then it would lose its brand new image. Nobody is ready to "buy" a second hand vehicle for a showroom price.BUT the bike has to be sold at any cost.
The marketing "team' would brainstorm to arrive at a conclusion. Their task would be to find a bloke who accepts hand-me-down treatment graciously. THINK! The market is vast to find a suitable "owner".
