what vidhur niti says....

A member may be sacrificed for the sake of a family; A family may be sacrificed for the sake of a village; A village may be sacrificed for the sake of a kingdom; A whole world may be sacrificed for the sake of an individual'soul.

Look at the time when these rules were set there were no 24/7 channels . These great men never ran after media to project themselves. More than half the world were leading a barbaric lifestyle they didn't even cross the threshold of the civilization. This land, bharat, led form the front in all spheres of the mankind.