Wednesday, August 26, 2009

" Delhi sets" aur apki kismat

In late 70's and early 80's owning a tape recorder was a status symbol. Not everybody could purchase branded sets. The Indian manufacturers are known for copy cat technologies. They manufactured "tape recorders" locally and marketed to the Indian customers. Predominantly, these manufacturing units were seen in and around Delhi. That's how the name "Delhi sets" derived.
No warranty period was provided for the sets sold. If the customer was lucky, the "set" could last longer. If he was not so lucky, the "set" would not function properly. Before purchasing these "sets" one should be prepared to any eventualities.
However, for a typical Indian middle class they could put up with any condition. Whenever, a problem erupted there was a local radio mechanic to rectify the problem. That's how the life went on.

The new millenium Indian consumers had transformed themselves. Now they possess all new gizmos at throwaway prices thanks to chinese and korean goods flooding the indian market.
If one feel sick with any product they could replace it just like that and buy a new product. Brand loyalty gone for a toss. so, the life goes on like this.

Now compare our "delhi sets" with our parents life because they both belonged to that era. They endured so much but they didn't create a ruckus over the petty problems. They solved the "problems" with the available tools locally.The life was peaceful and joyful.

Wheeas,we change every now and then. We don't have patience to rectify our problems
all we want an instantaneous result. We have zero-tolerance towards any hardships.